Pure to us means: REAL; using the highest quality, biologically active ingredients, UNADULTERATED; ensuring there are no cheap fillers and no dilution, PREMIUM; using the best cold-pressed nourishing oils - no mineral or hydrogenated oils, and THERAPEUTIC; clinical grade essential oils.
All the herbal extracts we use in our products are obtained by maintaining the natural botanical intelligence of the plant. Ingredients designed by nature are inherently brilliant; each ingredient has a variety of complimentary nutrients that work together; as a unit. So unlike others, we don’t try to isolate just one, but rather tap into all the nutrients that a natural extract, oil, butter or wax has to offer. We trust nature to provide the right mix. We do not use any chemistry or modified extracts of plants, but the essences of the whole plant. Wouldn’t you define PURE this way too?