Be The Change

Omved’s founding philosophy ‘live and let live in complete consciousness’ is the guiding principle behind all our initiatives to be the change in the communities in which we operate.

We believe in promoting wellness, empowering the people who create our products, protecting the other living creatures of the earth while always respecting our planet. All our products and services have been created and packaged with deep concern for the society and the environment.

Below are some of our active programs that help us walk towards the path of conscious living.


Recycle & Reward

From earth to earth; we consciously aim for a Karmic cycle for all that we make. We reduce, reuse, recycle and reward. In the short time since we began this program, we have collected hundreds of empty product containers from our shoppers for recycling in exchange for free products.


Our efforts

REDUCE: We believe in minimal packaging. When required, the packagings for our fragile items are made from cartons and boxes with 100% post-consumer waste cardboard and are 100% recyclable.

REUSE: Our caps and pumps unfortunately are currently made of plastic. We urge you to recycle them with us; we are currently looking into making these caps from post-consumer recycled plastic. We are also working on offering refills so the pump can be reused.

RECYCLE: In an effort to remain environmentally responsible, all our containers are made of either aluminium or glass, both of which are 100% recyclable.

You too can take a simple step to care for the earth, the future of our children and the environment. 

In India alone, we have an estimated 4.6 million people with corneal blindness that is curable through corneal transplantation made possible by an eye donation.

Omved has committed 1000 eyes to the Eye Bank co-ordination & research centre, who collect, process and distribute donor eye tissue for sight saving cornea transplants, medical education and research into cures for other eye diseases.

We have committed to increasing eye, tissue and organ donations through raising awareness and education, since March 2012. We have already made significant progress with the help of Omved team members, customers and suppliers who have come forward and pledged their sight.

Here is how you can pledge your support -

In our stores – Fill the 1000 eyes donor card and we will send it to the Eye Bank Centre for you.


Cruelty Free

Ahimsa – a Sanskrit word meaning ‘reverence for life’ is one of our founding principles and explains our stance on animal welfare. We do not conduct animal testing for any of our products and we do not ask others to do it for us either. We refrain from selling our products in those countries that legally require animal tested products. Our products and cosmetics contain no animal ingredients (not even honey, lanolin, beeswax etc) and have been certified by PETA as cruelty-free, vegetarian and even vegan in most cases.

Be a compassionate consumer and buy only cruelty-free products. Although India has banned animal testing there are many countries of the world that have not. You can support the Humane Society International Campaign by pledging your support – Click here to show your support


Plant a Tree

Offering products as natural as ours, we would be doing no justice to our mission if we didn’t value and protect the source of all our ingredients – Mother Nature.

Join us with our green partner – Grow-Trees, to ‘Go Zero’ (reduce your carbon footprint) while creating a beautiful planet for all earthlings. Here’s how:

Ship CO2 free - We already design our products to be as eco-friendly as possible, but when we ship goods it results in carbon dioxide emissions. For customers who care about our earth as much as we do and who want to zero out this carbon footprint, we have made it easy and convenient. While shopping, simply add the Plant-a-Tree option to your shopping cart and you’re done. We will plant a tree for every click, each shipment we make.

B.Y.O.B – Bring Your Own Bag. At Omved, while we have opted for paper carry bags over plastic ones, an estimated one million plastic bags are used per minute, globally, of which less than 5.2% are actually recycled. Since they can take up to 1,000 years to break down, most of them end up in landfills, as pollution and trash in our communities, and in lakes and oceans killing countless marine life every year.

And in-spite of Omved paper bags being made from recycled paper/post-consumer waste – we still believe the most eco-friendly option is for you to bring reusable bags and say no to plastic.

For every reusable Omved bag you buy at our stores and for every time you bring your own bag to shop - we will plant a tree.

Go Zero – Anxious about your carbon footprint? Here’s an opportunity for you to ‘Go Zero’- offset your carbon emissions of your entire life by planting trees.

A large tree inhales 20.3 kgs of CO2 in a year (or roughly 1 ton over its lifespan of about 50 years) and exhales enough oxygen for a family of four for a year.

Grow-Trees (Omved green partner) enables you, from the comfort of your office or home, to plant trees with just a few clicks. Tree by tree, we can expand the green cover on Earth and make a significant impact on our planet’s health. The average person can plant one tree each month to offset her carbon footprint at a nominal cost of Rs. 50 a tree.

You can even gift green; perhaps the most unusual and important gift you can give to anyone.

For every tree planted, we will email you a recognition certificate from Grow-Trees. By rebuilding forests together, we can make a real difference in the endeavor to create a healthier world, because of the inherent benefits of trees as they help address two of the world's most pressing environmental challenges--habitat loss and climate change. Native trees also help to control flooding, clean local water supplies and create habitat for birds and other wildlife. Let’s change the world together, one tree at a time.


Fair Trade

From our inception, our primary philosophy has been to maintain the highest ethics in all aspects of business, in accordance with the true meaning of living with consciousness. Omved and all our suppliers have signed the Conscious Supplier Pledge. You too can sign the Conscious Consumer Pledge.

The goal behind fair-trade is sustainability: improving the quality of life in disadvantaged communities while preserving the planet's resources. This helps all; companies like Omved can ethically source quality ingredients, the indigenous community finds a way out of poverty, and you, as consumers, know where your product came from and that your purchase is helping to create a better world — one product and one community at a time.


Conscious Supplier Pledge

  • We commit to work following the basic principles of fair trade practices and supplier conscious ethics.
  • We do not practice child labour or bonded labour.
  • We support non discrimination, gender equality and freedom of association.
  • We always treat our craftsmen and artisans with respect and give them fair local rates for their work.
  • We ensure safe, clean and healthy working conditions; no sweatshops.
  • We promote sustainably produced products using environment friendly practices and seek to minimise use and waste of natural resources.
  • We create opportunities for the economically disadvantaged producers. No mass produced factory manufacturing, no middle men.
  • We create opportunities for people who are physically challenged.
  • We help preserve local, traditional methods of working and cultural motifs.
  • We educate and empower artisans and educate consumers in detail about our products.
  • We ensure natural materials; fibre and fabrics are used wherever possible.
  • We promote awareness of conscious fair trade within my organisation, business or social group.
  • We strive to practice consciousness and in time, we hope that working consciously will become second nature. Together, we will create new ways to support the humanity of others through our consciousness.


Conscious Consumer Pledge

By taking this pledge, you are taking a stand to consciously and actively change your current shopping habits. This may seem like a burdensome and overwhelming task.

You may be wondering, where do I start or how can I be this proactive about everything I buy? In time, we hope that living a ‘conscious consumer’ lifestyle will become second nature, and you will create new ways to support the humanity of others through your purchasing habits.

This pledge is a learning process and will develop over time as you tailor the pledge to your own buying preferences.

Buy fair trade. Make trade fair. Click here to sign the pledge.